{"id":249,"date":"2023-01-20T12:10:18","date_gmt":"2023-01-20T11:10:18","guid":{"rendered":"https:\/\/innoecolab.webs.upv.es\/?page_id=249"},"modified":"2025-03-12T12:43:05","modified_gmt":"2025-03-12T11:43:05","slug":"marival-segarra-ona","status":"publish","type":"page","link":"https:\/\/innoecolab.webs.upv.es\/en\/equipo\/marival-segarra-ona\/","title":{"rendered":"Marival Segarra O\u00f1a"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ fullwidth=\u00bbon\u00bb admin_label=\u00bbHeader\u00bb _builder_version=\u00bb4.16″ background_image=\u00bbhttps:\/\/innoecolab.webs.upv.es\/wp-content\/uploads\/2023\/01\/img-12.jpg\u00bb parallax=\u00bbon\u00bb custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb2%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_fullwidth_header title=\u00bbMarival Segarra O\u00f1a\u00bb subhead=\u00bbCatedr\u00e1tica de Universidad\u00bb background_overlay_color=\u00bbrgba(255,255,255,0.6)\u00bb content_max_width=\u00bb700px\u00bb content_max_width_tablet=\u00bb100%\u00bb content_max_width_phone=\u00bb\u00bb content_max_width_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.19.4″ title_font=\u00bbRoboto|300|||||||\u00bb title_font_size=\u00bb60px\u00bb title_line_height=\u00bb1.4em\u00bb content_font=\u00bb||||||||\u00bb content_font_size=\u00bb17px\u00bb content_line_height=\u00bb1.9em\u00bb subhead_font=\u00bb|600|||||||\u00bb subhead_font_size=\u00bb20px\u00bb subhead_line_height=\u00bb1.8em\u00bb background_color=\u00bbrgba(255,255,255,0.3)\u00bb background_image=\u00bbhttps:\/\/innoecolab.webs.upv.es\/wp-content\/uploads\/2023\/01\/dots-3.png\u00bb custom_button_one=\u00bbon\u00bb button_one_text_size=\u00bb14px\u00bb button_one_text_color=\u00bb#ffffff\u00bb button_one_bg_color=\u00bb#8300e9″ button_one_bg_color_gradient_direction=\u00bb90deg\u00bb button_one_bg_color_gradient_stops=\u00bb#d883f8 0%|#352DBE 100%\u00bb button_one_bg_color_gradient_start=\u00bb#d883f8″ button_one_bg_color_gradient_end=\u00bb#352DBE\u00bb button_one_border_width=\u00bb10px\u00bb button_one_border_color=\u00bbrgba(0,0,0,0)\u00bb button_one_border_radius=\u00bb100px\u00bb button_one_letter_spacing=\u00bb3px\u00bb button_one_font=\u00bbRoboto|700||on|||||\u00bb custom_button_two=\u00bbon\u00bb button_two_text_size=\u00bb14px\u00bb button_two_text_color=\u00bb#ffffff\u00bb button_two_bg_color=\u00bb#06c8ff\u00bb button_two_border_width=\u00bb10px\u00bb button_two_border_color=\u00bbrgba(0,0,0,0)\u00bb button_two_border_radius=\u00bb100px\u00bb button_two_letter_spacing=\u00bb3px\u00bb button_two_font=\u00bbRoboto|700||on|||||\u00bb background_layout=\u00bblight\u00bb custom_margin=\u00bb||||false\u00bb custom_padding=\u00bb8vw||8vw||true\u00bb custom_padding_tablet=\u00bb250px||250px||true\u00bb custom_padding_last_edited=\u00bboff|desktop\u00bb title_font_size_tablet=\u00bb40px\u00bb title_font_size_phone=\u00bb32px\u00bb title_font_size_last_edited=\u00bbon|desktop\u00bb button_one_text_color_hover=\u00bb#ffffff\u00bb button_two_text_color_hover=\u00bb#ffffff\u00bb button_one_letter_spacing_hover=\u00bb3px\u00bb button_two_letter_spacing_hover=\u00bb3px\u00bb global_colors_info=\u00bb{}\u00bb button_one_text_size__hover_enabled=\u00bboff\u00bb button_two_text_size__hover_enabled=\u00bboff\u00bb button_one_text_color__hover_enabled=\u00bbon\u00bb button_one_text_color__hover=\u00bb#ffffff\u00bb button_two_text_color__hover_enabled=\u00bbon\u00bb button_two_text_color__hover=\u00bb#ffffff\u00bb button_one_border_width__hover_enabled=\u00bboff\u00bb button_two_border_width__hover_enabled=\u00bboff\u00bb button_one_border_color__hover_enabled=\u00bboff\u00bb button_two_border_color__hover_enabled=\u00bboff\u00bb button_one_border_radius__hover_enabled=\u00bboff\u00bb button_two_border_radius__hover_enabled=\u00bboff\u00bb button_one_letter_spacing__hover_enabled=\u00bbon\u00bb button_one_letter_spacing__hover=\u00bb3px\u00bb button_two_letter_spacing__hover_enabled=\u00bbon\u00bb button_two_letter_spacing__hover=\u00bb3px\u00bb button_one_bg_color__hover_enabled=\u00bboff\u00bb button_two_bg_color__hover_enabled=\u00bboff\u00bb][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|tablet\u00bb admin_label=\u00bbSchedule\u00bb _builder_version=\u00bb4.19.4″ background_color_gradient_direction=\u00bb90deg\u00bb background_image=\u00bbhttps:\/\/innoecolab.webs.upv.es\/wp-content\/uploads\/2023\/01\/talks-bg-2.png\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_right\u00bb width=\u00bb100%\u00bb max_width_tablet=\u00bb\u00bb max_width_phone=\u00bb100%\u00bb max_width_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb|||\u00bb custom_padding=\u00bb0px|10vw|10px||false|false\u00bb custom_padding_tablet=\u00bb|0vw||\u00bb custom_padding_phone=\u00bb\u00bb border_color_all=\u00bbgcid-3d283c89-69ae-45e8-a0cb-0f8c03e7f738″ border_width_left=\u00bb10vw\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{%22gcid-3d283c89-69ae-45e8-a0cb-0f8c03e7f738%22:%91%22border_color_all%22%93}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_margin=\u00bb|auto|-9px|auto||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bb||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.9em\u00bb header_font=\u00bb||||||||\u00bb header_2_font=\u00bbRoboto|300|||||||\u00bb header_2_font_size=\u00bb50px\u00bb header_2_line_height=\u00bb1.2em\u00bb max_width=\u00bb700px\u00bb max_width_tablet=\u00bb\u00bb max_width_phone=\u00bb\u00bb max_width_last_edited=\u00bbon|desktop\u00bb header_2_font_size_tablet=\u00bb40px\u00bb header_2_font_size_phone=\u00bb32px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Ficha personal<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.19.4″ _module_preset=\u00bbdefault\u00bb min_height=\u00bb492.8px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.19.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_team_member name=\u00bbMarival Segarra O\u00f1a\u00bb position=\u00bbCatedr\u00e1tica de Universidad\u00bb image_url=\u00bbhttps:\/\/innoecolab.webs.upv.es\/wp-content\/uploads\/2023\/01\/Marival-Segarra-Ona.jpg\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb module_alignment=\u00bbcenter\u00bb min_height=\u00bb461.8px\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb||2px||false|false\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

Con cuatro sexenios, tres de investigaci\u00f3n y uno de transferencia, Ingeniero Industrial, Ingeniero de Organizaci\u00f3n Industrial y Doctora en Gesti\u00f3n de Empresas es Catedr\u00e1tica de Universidad. Especializada en la direcci\u00f3n de equipos, orientaci\u00f3n a la soluci\u00f3n de problemas, an\u00e1lisis de la innovaci\u00f3n y de la competitividad empresarial. Ha realizado diversas estancias en la Universidad de Bath<\/a> (UK) y en la Universidad de Cornell<\/a> (USA), en el Center for Hospitality Research\u00a0 y en el Institute for Healhy Futures, donde participado como ponente en 3 ocasiones en la Mesa redonda sobre sostenibilidad, a la que asisten los ejecutivos de las principales cadenas hoteleras mundiales. <\/span>Es miembro del Microcluster de Investigaci\u00f3n\u00bb CCIs, Tourism & tech\u00bb del VLC\/CAMPUS. <\/span><\/i>La profesora Segarra ha liderado diversos proyectos de transferencia como el Diagn\u00f3stico competitivo implantado en el Colegio de Economistas de la Comunidad Valenciana y es asesora de la Oficina Europea de Patentes en temas de Innovaci\u00f3n Empresarial, habiendo participado tambi\u00e9n en el equipo de trabajo de otros muchos proyectos con empresas (Valorizaci\u00f3n de activos tur\u00edsticos de Cerler y del Valle del Xal\u00f3, All Quoz – Beautification Project, heritagism and globalization of Street Art – Drones as tourism tool to document ephemeral art and its context, Dub\u00e1i, Emiratos \u00c1rabes Unidos, entre otros). Ha sido investigadora principal del Proyecto Innoecotur, Estrategia de Econom\u00eda Circular en el Sector Tur\u00edstico de la Comunitat Valenciana y Vicerrectora de Organizaci\u00f3n de Estudios, Calidad, Acreditaci\u00f3n y Lenguas de la UPV 2021-2025, destacando por su capacidad de liderar equipos y de direcci\u00f3n de proyectos, habiendo certificado con \u00e9xito proyectos innovadores como el Modelo Docentia_UPV, la puesta en marcha de la formaci\u00f3n dual universitaria o los MINORS_UPV, consistentes en c\u00e1psulas de especializaci\u00f3n a la carta para completar la formaci\u00f3n del estudiantado, entre otros.<\/span>
En la actualidad participa como investigadora en los proyectos de investigaci\u00f3n\u00a0<\/span>Lab Hot-EC<\/a>, \u201cImpulso de un Living Lab para promover la transformacion verde del sector tur\u00edstico valenciano a trav\u00e9s de la incorporacion de tecnologias circulares\u201d, \u201cIntegraci\u00f3n del enfoque de suficiencia en las estrategias de circularidad de las empresas de moda: desarrollo de una herramienta de autoevaluaci\u00f3n\u201d y es codirectora del proyecto \u201cEstudio de los drivers de la cooperaci\u00f3n y la co-creaci\u00f3n para la innovaci\u00f3n y eco-innovaci\u00f3n\u201d.<\/span><\/span><\/p>\n

CONTACTO:<\/b><\/p>\n

Catedr\u00e1tica de Universidad<\/span>
<\/span>maseo@omp.upv.es<\/span><\/a> <\/span>\u00a0 –\u00a0 Tel\u00e9fono\u00a0\u00a096 387 70 00\u00a0\u00a0(Extensi\u00f3n:76844)<\/span><\/p>\n

Departamento de Organizaci\u00f3n de Empresas<\/span>
<\/span>Facultad de Administraci\u00f3n y Direcci\u00f3n de Empresas<\/span>
<\/span>Universitat Polit\u00e8cnica de Val\u00e8ncia<\/span>
<\/span>Camino de Vera, s\/n<\/span>
<\/span>46022 Valencia<\/span><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_4,1_4,1_4,1_4″ _builder_version=\u00bb4.19.4″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb7px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.19.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_button button_url=\u00bbhttp:\/\/orcid.org\/0000-0001-9674-9056″ url_new_window=\u00bbon\u00bb button_text=\u00bbORCID\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.19.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{%22gcid-47e38e20-618f-4992-b072-c8ccf13ac844%22:%91%22button_text_color%22%93}\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.19.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_button button_url=\u00bbhttps:\/\/www.webofscience.com\/wos\/author\/record\/K-8235-2014%20″ url_new_window=\u00bbon\u00bb button_text=\u00bbWeb of Science\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.19.4″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb17px\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_border_width=\u00bb1px\u00bb button_border_radius=\u00bb14px\u00bb button_letter_spacing=\u00bb0px\u00bb button_use_icon=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.19.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_button button_url=\u00bbhttps:\/\/riunet.upv.es\/browse?authority=26526&type=author%20″ url_new_window=\u00bbon\u00bb button_text=\u00bbRiunet\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.19.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{%22gcid-47e38e20-618f-4992-b072-c8ccf13ac844%22:%91%22button_text_color%22%93}\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.19.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_button button_url=\u00bbhttps:\/\/www.upv.es\/ficha-personal\/maseo\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbFicha UPV\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.19.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{%22gcid-47e38e20-618f-4992-b072-c8ccf13ac844%22:%91%22button_text_color%22%93}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.19.4″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb|auto|84px|auto||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.19.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_tabs active_tab_background_color=\u00bb#b1c117″ active_tab_text_color=\u00bb#363b62″ module_class=\u00bbproduccion-cientifica-personal\u00bb _builder_version=\u00bb4.19.4″ _module_preset=\u00bbdefault\u00bb tab_text_color=\u00bb#363b62″ tab_font=\u00bb|600|||||||\u00bb tab_font_size=\u00bb16px\u00bb tab_line_height=\u00bb1.9em\u00bb global_colors_info=\u00bb{%22gcid-3d283c89-69ae-45e8-a0cb-0f8c03e7f738%22:%91%22active_tab_background_color%22%93,%22gcid-216834ed-0bab-4b02-8230-4a9c485620dd%22:%91%22tab_text_color%22,%22active_tab_text_color%22%93}\u00bb body_font_size__hover_enabled=\u00bboff|desktop\u00bb][et_pb_tab title=\u00bbL\u00edneas de investigaci\u00f3n\u00bb _builder_version=\u00bb4.19.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n